Denormalization is a database technique where we add redundant data to tables to make queries faster. Normally, data is split into multiple tables (normalized) to avoid duplication. But joining these tables can slow queries down. Denormalization stores some repeated data in one table, so queries don't need to join as much. This improves speed but means we must update data carefully to avoid inconsistencies. For example, instead of joining orders and customers tables to get customer names, we store the customer name directly in the orders table. This way, queries run faster but updates to customer names must be done in multiple places. Denormalization is useful when query speed is more important than storage or update simplicity.