Key influencers visual in Power BI - Dashboard Guide

Dashboard Mode - Key influencers visual

Business Question

What factors most influence whether a customer will buy our premium product?

Sample Data

CustomerID	Age	Income	Region	Previous Purchases	Bought Premium
1	25	45000	North	2	No
2	40	85000	South	5	Yes
3	35	60000	East	3	No
4	50	120000	West	8	Yes
5	28	48000	North	1	No
6	45	90000	South	6	Yes
7	30	52000	East	2	No
8	55	130000	West	9	Yes

Dashboard Components

• KPI Card: Premium Buyers Count
  Formula: Premium Buyers Count = CALCULATE(COUNTROWS('Data'), 'Data'[Bought Premium] = "Yes")
  Result: 4
• Key Influencers Visual: Shows which factors (Age, Income, Region, Previous Purchases) influence Bought Premium.
  Configured with Bought Premium as outcome variable.
  Insights: Higher Income and more Previous Purchases increase chance of buying premium.
• Bar Chart: Premium Buyers by Region
  Formula: Count of Premium Buyers by Region = CALCULATE(COUNTROWS('Data'), 'Data'[Bought Premium] = "Yes") grouped by Region
  Shows which regions have more premium buyers.
• Table: Customer Details
  Shows all columns for detailed view.

Dashboard Layout

+----------------------+-----------------------+
| Premium Buyers Count  |  Key Influencers Visual |
|       (KPI Card)     |      (Main Visual)      |
+----------------------+-----------------------+
|    Bar Chart:        |      Table:            |
| Premium Buyers by    |   Customer Details     |
|       Region         |                       |
+----------------------+-----------------------+
    

Interactivity

Filters on Region and Age Group allow users to see how key influencers and counts change for different customer segments.

Selecting a region updates the bar chart, key influencers visual, KPI card, and table to show data only for that region.

Self Check

If you add a filter for Region = South, which components update?

• KPI Card: Premium Buyers Count updates to count only South region buyers.
• Key Influencers Visual: Recalculates influencers based on South region data.
• Bar Chart: Shows premium buyers count only for South (single bar).
• Table: Shows only customers from South region.

Key Result

Dashboard shows factors influencing premium product purchase with key influencers visual, counts, and regional breakdown.