Introduction
Variables in Power BI let you store a value or calculation once and reuse it inside a measure or calculated column. This helps keep formulas simple and faster to read. You use VAR to define the variable and RETURN to output the final result.
When you want to reuse the same calculation multiple times in one measure without repeating it.
When your formula is long and you want to break it into smaller, easy-to-understand parts.
When you want to improve performance by calculating a value once instead of multiple times.
When you want to store intermediate results to use in conditional logic inside a measure.
When you want to make your DAX code cleaner and easier to debug.