In Unity, JSON serialization means turning an object into a JSON string and back. First, you create an object with data. Then, you use JsonUtility.ToJson to convert it into a JSON string, which is text that represents the object's data. This string can be saved or sent somewhere. Later, you can convert the JSON string back into an object with JsonUtility.FromJson. The class must have the [System.Serializable] attribute so Unity knows it can be serialized. The JSON string only contains data fields, not methods or behavior. This process helps store or share data easily.