Tracking keyword rankings in SEO Fundamentals - Step-by-Step Execution

Concept Flow - Tracking keyword rankings

Select Keywords to Track

↓

Use Ranking Tool or Software

↓

Fetch Current Rankings

↓

Record Rankings in Database or Sheet

↓

Analyze Changes Over Time

↓

Adjust SEO Strategy Based on Data

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Repeat Regularly

The process starts by choosing keywords, then using tools to find their current positions, recording these, analyzing trends, and adjusting SEO efforts accordingly.

Execution Sample

SEO Fundamentals

keywords = ['shoes', 'running shoes', 'best shoes']
rankings = {}
for kw in keywords:
    rankings[kw] = get_rank(kw)
print(rankings)

This code checks the current ranking for each keyword and stores the results.

Analysis Table

Step	Keyword	Action	Ranking Fetched	Rankings State
1	shoes	Call get_rank('shoes')	5	{'shoes': 5}
2	running shoes	Call get_rank('running shoes')	12	{'shoes': 5, 'running shoes': 12}
3	best shoes	Call get_rank('best shoes')	8	{'shoes': 5, 'running shoes': 12, 'best shoes': 8}
4	-	Print rankings dictionary	{'shoes': 5, 'running shoes': 12, 'best shoes': 8}	Final rankings recorded

💡 All keywords processed and their rankings recorded.

State Tracker

Variable	Start	After 1	After 2	After 3	Final
keywords	['shoes', 'running shoes', 'best shoes']	Same	Same	Same	Same
rankings	{}	{'shoes': 5}	{'shoes': 5, 'running shoes': 12}	{'shoes': 5, 'running shoes': 12, 'best shoes': 8}	{'shoes': 5, 'running shoes': 12, 'best shoes': 8}

Key Insights - 2 Insights

Why do we store rankings in a dictionary instead of printing immediately?

Storing rankings allows us to keep all data together for later analysis or comparison, as shown in the execution_table rows 1-3 where rankings build up before final output.

What happens if a keyword is missing from the rankings dictionary?

It means that keyword was not processed yet or the ranking was not fetched, as seen before step 1 where rankings is empty.

Visual Quiz - 3 Questions

Look at the execution_table at Step 2, what is the ranking fetched for 'running shoes'?

A 5

B 8

C 12

D Not fetched yet

💡 Hint

Check the 'Ranking Fetched' column at Step 2 in the execution_table.

At which step does the rankings dictionary first contain all keywords?

A Step 3

B Step 4

C Step 1

D Never

💡 Hint

Look at the 'Rankings State' column to see when all keywords appear.

If we add a new keyword to the list, how will the variable_tracker change?

A keywords list will shrink

B rankings will have one more entry after the last step

C rankings dictionary will be empty

D No change at all

💡 Hint

Adding a keyword means rankings will store its rank, so rankings grows as shown in variable_tracker.

Concept Snapshot

Tracking keyword rankings:
1. Choose keywords to monitor.
2. Use tools to get current search positions.
3. Store rankings in a list or dictionary.
4. Analyze changes over time.
5. Adjust SEO based on ranking trends.
Repeat regularly for best results.

Full Transcript

Tracking keyword rankings involves selecting important keywords and using SEO tools to find their current positions in search results. These rankings are stored in a structured way, like a dictionary, to keep track of each keyword's position. Over time, by comparing these rankings, you can see if your SEO efforts are working or need adjustment. This process repeats regularly to maintain and improve search visibility.