Tracking keyword rankings in SEO Fundamentals - Mini Project: Build & Apply

Tracking Keyword Rankings

📖 Scenario: You work as a digital marketer managing a website's SEO performance. To improve the website's visibility, you need to track how well certain keywords rank on search engines over time.

🎯 Goal: Build a simple keyword ranking tracker that stores keywords and their current rankings, sets a target ranking threshold, identifies keywords that need improvement, and marks the tracking as complete.

📋 What You'll Learn

Create a dictionary called keyword_rankings with these exact entries: 'SEO Basics': 12, 'Content Marketing': 8, 'Backlink Strategies': 15, 'Keyword Research': 5, 'Site Optimization': 20

Create a variable called target_rank and set it to 10

Create a list called keywords_below_target that contains only the keywords from keyword_rankings with rankings greater than target_rank

Create a variable called tracking_complete and set it to True

💡 Why This Matters

🌍 Real World

Digital marketers track keyword rankings to understand how well their website performs in search engines and to identify areas for improvement.

💼 Career

SEO specialists and content marketers use keyword ranking data to optimize content strategy and improve website visibility.

1

Create the initial keyword rankings dictionary

Create a dictionary called keyword_rankings with these exact entries: 'SEO Basics': 12, 'Content Marketing': 8, 'Backlink Strategies': 15, 'Keyword Research': 5, 'Site Optimization': 20

SEO Fundamentals

# Create the keyword_rankings dictionary with the given keywords and rankings
# Your code here

Need a hint?

Use curly braces {} to create a dictionary with keyword names as keys and their rankings as values.

2

Set the target ranking threshold

Create a variable called target_rank and set it to 10

SEO Fundamentals

keyword_rankings = {
    'SEO Basics': 12,
    'Content Marketing': 8,
    'Backlink Strategies': 15,
    'Keyword Research': 5,
    'Site Optimization': 20
}
# Create the target_rank variable and set it to 10
# Your code here

Need a hint?

Use a simple assignment to create the variable target_rank with the value 10.

3

Identify keywords below the target ranking

Create a list called keywords_below_target that contains only the keywords from keyword_rankings with rankings greater than target_rank

SEO Fundamentals

keyword_rankings = {
    'SEO Basics': 12,
    'Content Marketing': 8,
    'Backlink Strategies': 15,
    'Keyword Research': 5,
    'Site Optimization': 20
}
target_rank = 10
# Create keywords_below_target list with keywords ranked worse than target_rank
# Your code here

Need a hint?

Use a list comprehension to select keywords where the ranking is greater than target_rank.

4

Mark the tracking as complete

Create a variable called tracking_complete and set it to True

SEO Fundamentals

keyword_rankings = {
    'SEO Basics': 12,
    'Content Marketing': 8,
    'Backlink Strategies': 15,
    'Keyword Research': 5,
    'Site Optimization': 20
}
target_rank = 10
keywords_below_target = [keyword for keyword, rank in keyword_rankings.items() if rank > target_rank]
# Set tracking_complete to True
# Your code here

Need a hint?

Use a simple assignment to create the variable tracking_complete with the value True.