Tracking keyword rankings in SEO Fundamentals - Cheat Sheet & Quick Revision

Recall & Review

beginner

What is keyword ranking in SEO?

Keyword ranking is the position where a website appears in search engine results for a specific keyword or phrase.

beginner

Why is tracking keyword rankings important?

Tracking keyword rankings helps you understand how well your website is performing in search results and guides your SEO strategy to improve visibility.

beginner

Name two common methods to track keyword rankings.

You can track keyword rankings manually by searching keywords in a browser or use SEO tools like Google Search Console and third-party rank trackers.

intermediate

What factors can affect keyword ranking changes?

Factors include search engine algorithm updates, competitor actions, website content changes, and user behavior.

beginner

How often should you track keyword rankings?

It depends on your goals, but generally weekly or monthly tracking helps monitor progress without overreacting to daily fluctuations.

What does a higher keyword ranking number mean?

A Your website appears lower in search results

B Your website appears higher in search results

C Your website is not indexed

D Your website is banned

A higher ranking number means your website is further down the list, so position 10 is lower than position 1.

Which tool is commonly used to track keyword rankings?

A Adobe Photoshop

B Microsoft Word

C Google Search Console

D Slack

Google Search Console provides data on how your site performs in Google search, including keyword rankings.

What can cause sudden drops in keyword rankings?

A Algorithm updates

B All of the above

C Competitor improvements

D Website redesign

All these factors can affect your keyword rankings either directly or indirectly.

How can manual tracking of keyword rankings be done?

A Sending emails to customers

B Using a spreadsheet to list keywords

C Posting on social media

D Typing keywords in a search engine and noting your website's position

Manual tracking involves searching keywords yourself and checking where your site appears.

Why should you avoid checking keyword rankings too frequently?

A Because rankings can fluctuate daily and cause unnecessary worry

B Because search engines block frequent checks

C Because it costs money each time

D Because keywords change automatically

Daily ranking changes are normal; frequent checks can lead to overreacting to small changes.

Explain what keyword ranking is and why it matters for a website.

Think about how search engines show results and why being higher helps.

Describe two ways to track keyword rankings and their pros and cons.

Consider ease, accuracy, and time needed.