ROLLUP and CUBE are SQL features that help calculate totals at multiple levels automatically. When you GROUP BY columns with ROLLUP, it adds extra rows for subtotals and a grand total. For example, grouping sales by region and product with ROLLUP shows sales per product, per region subtotal, and overall total. The execution table shows each step: first sums per region and product, then subtotals per region (with NULL product), and finally the grand total (NULL region and product). NULL values in grouping columns indicate these subtotal or total rows. CUBE is similar but creates all possible combinations of grouping columns, resulting in more grouping sets. This helps get detailed and summary data in one query without writing multiple queries.