When you submit a form in Laravel, the framework checks your data using validation rules. Sometimes, you need special checks that Laravel doesn't provide. You can create a custom validation rule by making a class that implements the Rule interface. This class has a passes() method where you write your check, and a message() method that returns the error message if the check fails. For example, a rule can check if a string is all uppercase. When Laravel runs validation, it calls your passes() method with the input. If it returns false, Laravel shows your message. This process happens for each input you validate. This way, you can make your forms smarter and catch mistakes users might make.