Custom analyzers in Elasticsearch let you control how text is broken into tokens and processed. First, a tokenizer splits the text into words or tokens. Then, filters change these tokens, for example by making them lowercase or removing accents. In the example, the text "Café Déjà Vu" is tokenized into ["Café", "Déjà", "Vu"]. The lowercase filter changes these to ["café", "déjà", "vu"]. The asciifolding filter then removes accents, resulting in ["cafe", "deja", "vu"]. This process helps make searching more flexible and accurate. You define custom analyzers in the index settings under the analysis section, specifying the tokenizer and filters you want to use.