Mental Model
We guess an answer and check if it works, then adjust the guess up or down until we find the best answer.
Analogy: Imagine trying to find the right temperature to bake a cake by guessing and adjusting based on whether it's undercooked or burnt.
low
↑
[? ? ? ? ? ? ? ? ? ?]
↑
high
We pick a middle guess between low and high and test it.