Social media analytics and KPIs in Digital Marketing - Interactive Code Practice

Practice - 5 Tasks

1fill in blank

easy

Complete the code to identify the key metric that measures the number of times a post is seen.

Digital Marketing

metric = "[1]"  # This metric counts how many times content is displayed

Drag options to blanks, or click blank then click option'

Aimpressions

Bengagement

Cclicks

Dfollowers

Attempts:

3 left

💡 Hint

Common Mistakes

Confusing impressions with engagement or clicks.

Impressions count how many times a post or content is shown to users, regardless of interaction.

2fill in blank

medium

Complete the code to calculate the engagement rate as a percentage.

Digital Marketing

engagement_rate = (engagements / [1]) * 100  # Calculate engagement rate

Drag options to blanks, or click blank then click option'

Aimpressions

Bclicks

Cshares

Dfollowers

Attempts:

3 left

💡 Hint

Common Mistakes

Using impressions or clicks instead of followers in the calculation.

The engagement rate is usually calculated by dividing total engagements by the number of followers, then multiplying by 100 to get a percentage.

3fill in blank

hard

Fix the error in the KPI calculation to correctly measure click-through rate (CTR).

Digital Marketing

ctr = (clicks / [1]) * 100  # Calculate click-through rate

Drag options to blanks, or click blank then click option'

Aimpressions

Bshares

Cengagements

Dfollowers

Attempts:

3 left

💡 Hint

Common Mistakes

Using followers or engagements instead of impressions in the denominator.

Click-through rate (CTR) is calculated by dividing clicks by impressions, then multiplying by 100 to get a percentage.

4fill in blank

hard

Fill both blanks to create a dictionary comprehension that maps each post to its engagement rate if the post has more than 1000 impressions.

Digital Marketing

engagement_rates = {post: ([1] / impressions) * 100 for post, impressions, [2] in posts_data if impressions > 1000}

Drag options to blanks, or click blank then click option'

Aengagements

Bclicks

Cfollowers

Dshares

Attempts:

3 left

💡 Hint

Common Mistakes

Using followers instead of engagements for the rate.

Incorrect variable unpacking causing errors.

The engagement rate is calculated using engagements divided by impressions. The third variable in the loop should be clicks to unpack the data correctly.

5fill in blank

hard

Fill all three blanks to create a filtered dictionary of posts with a high CTR (greater than 5%).

Digital Marketing

high_ctr_posts = {post: ([1] / [2]) * 100 for post, [3] in posts_data.items() if ([1] / [2]) * 100 > 5}

Drag options to blanks, or click blank then click option'

Aclicks

Bimpressions

Cdata

Dengagements

Attempts:

3 left

💡 Hint

Common Mistakes

Mixing up clicks and impressions.

Incorrect unpacking of dictionary items.

To calculate CTR, divide clicks by impressions. The loop unpacks each post and its data dictionary. The condition filters posts with CTR above 5%.