Social media analytics and KPIs in Digital Marketing - Mini Project: Build & Apply

Social Media Analytics and KPIs

📖 Scenario: You are managing a small business's social media accounts. You want to understand how well your posts are doing by tracking key performance indicators (KPIs) such as likes, shares, comments, and follower growth.

🎯 Goal: Build a simple data structure to hold social media metrics, set a target for follower growth, calculate total engagement, and finalize the report setup.

📋 What You'll Learn

Create a dictionary with exact social media metrics for posts

Add a target follower growth variable

Calculate total engagement by summing likes, shares, and comments

Add a final summary statement variable

💡 Why This Matters

🌍 Real World

Social media managers track KPIs to understand audience interaction and growth, helping improve marketing strategies.

💼 Career

Knowledge of social media analytics is essential for roles in digital marketing, content creation, and brand management.

1

DATA SETUP: Create social media metrics dictionary

Create a dictionary called post_metrics with these exact entries: 'likes': 120, 'shares': 30, 'comments': 15, and 'followers': 1500.

Digital Marketing

# Create the post_metrics dictionary with given values
# Your code here

Need a hint?

Use curly braces to create a dictionary with keys and values exactly as given.

2

CONFIGURATION: Set target follower growth

Create a variable called target_growth and set it to 100 to represent the desired increase in followers.

Digital Marketing

post_metrics = {'likes': 120, 'shares': 30, 'comments': 15, 'followers': 1500}
# Set the target_growth variable to 100
# Your code here

Need a hint?

Assign the number 100 to the variable named target_growth.

3

CORE LOGIC: Calculate total engagement

Create a variable called total_engagement and set it to the sum of post_metrics['likes'], post_metrics['shares'], and post_metrics['comments'].

Digital Marketing

post_metrics = {'likes': 120, 'shares': 30, 'comments': 15, 'followers': 1500}
target_growth = 100
# Calculate total_engagement by adding likes, shares, and comments
# Your code here

Need a hint?

Add the values for likes, shares, and comments from the dictionary and assign the result to total_engagement.

4

COMPLETION: Add final summary statement

Create a variable called summary and set it to the string 'Engagement and follower growth report ready.' to complete the report setup.

Digital Marketing

post_metrics = {'likes': 120, 'shares': 30, 'comments': 15, 'followers': 1500}
target_growth = 100
total_engagement = post_metrics['likes'] + post_metrics['shares'] + post_metrics['comments']
# Add the summary string variable
# Your code here

Need a hint?

Assign the exact string to the variable named summary.