Map layers in Tableau - Dashboard Guide

Dashboard Mode - Map layers

Business Question

Where are our store locations, and how do sales vary by region and customer density?

Sample Data

Store ID	Store Name	Latitude	Longitude	Region	Sales	Customer Count
1	Central Market	40.7128	-74.0060	East	150000	1200
2	Westside Shop	34.0522	-118.2437	West	130000	900
3	North Point	41.8781	-87.6298	Midwest	90000	700
4	South Plaza	29.7604	-95.3698	South	110000	850
5	East End	39.9526	-75.1652	East	120000	1000
6	West Bay	37.7749	-122.4194	West	140000	1100

Dashboard Components

• KPI Card: Total Sales
  Formula: SUM([Sales])
  Result: 740000
• Map Layer 1: Store Locations
  Plot points using [Latitude] and [Longitude]
  Each point labeled with [Store Name]
• Map Layer 2: Sales by Region
  Color regions by total sales
  Formula: { FIXED [Region] : SUM([Sales]) }
• Map Layer 3: Customer Density Heatmap
  Heat intensity based on [Customer Count] at each store location
• Table: Store Details
  Columns: Store Name, Region, Sales, Customer Count

Dashboard Layout

+----------------------+--------------------------+
|      KPI Card        |       Map (Layers)       |
|  Total Sales: 740000 | +----------------------+ |
|                      | | Store Locations (dots) | |
+----------------------+ | Sales by Region (color)| |
|       Table          | | Customer Density (heat)| |
| Store Details        | +----------------------+ |
|                      |                          |
+----------------------+--------------------------+
  

Interactivity

Region Filter: Selecting a region updates the map layers, KPI card, and table to show only stores in that region.

Hover on Map Points: Shows store details tooltip.

Click on Map Region: Filters the table and KPI card to that region.

Self Check

Add a filter for Region = 'West'. Which components update?

• KPI Card updates to show total sales for West region (270000).
• Map layers update to show only West region stores and color.
• Table updates to list only West region stores.

Key Result

Dashboard showing store locations on layered maps with sales and customer density by region.