Site migration without traffic loss in SEO Fundamentals - Cheat Sheet & Quick Revision

Recall & Review

beginner

What is the main goal of a site migration without traffic loss?

The main goal is to move a website to a new domain, platform, or structure without losing visitors or search engine rankings.

beginner

Why is setting up 301 redirects important during site migration?

301 redirects tell search engines and browsers that a page has permanently moved, preserving SEO value and directing users to the new page.

intermediate

What role does a sitemap play in site migration?

A sitemap helps search engines find and index the new pages quickly, ensuring the new site structure is understood and ranked properly.

intermediate

How can monitoring traffic after migration help?

Monitoring traffic helps detect any drops or issues early, so fixes can be applied quickly to avoid long-term traffic loss.

beginner

Name one common mistake that causes traffic loss during site migration.

Not properly setting up redirects, which leads to broken links and lost SEO value.

What type of redirect should you use to preserve SEO during site migration?

A 301 permanent redirect

B 302 temporary redirect

C Meta refresh redirect

D No redirect

A 301 permanent redirect tells search engines the page has moved permanently and helps preserve SEO rankings.

Which tool helps search engines find new pages after migration?

A CSS file

B Robots.txt

C Google Analytics

D Sitemap

A sitemap lists all important pages so search engines can crawl and index them efficiently.

Why should you monitor website traffic after migration?

A To check for traffic drops and fix issues quickly

B To increase bounce rate

C To reduce page speed

D To remove old content

Monitoring traffic helps identify problems early so you can prevent long-term loss.

What happens if you don’t set up redirects during migration?

A Traffic automatically increases

B Users and search engines get broken links

C Site loads faster

D SEO improves

Without redirects, links break and SEO value is lost, causing traffic drops.

Which of these is NOT a recommended step in site migration?

A Planning and testing redirects

B Updating internal links

C Ignoring search engine guidelines

D Submitting new sitemap

Ignoring search engine guidelines can cause ranking and traffic loss.

Explain the key steps to migrate a website without losing traffic.

Think about what helps users and search engines find the new site pages.

Describe why 301 redirects are critical in site migration.

Consider what happens if redirects are missing.