Google Keyword Planner basics in SEO Fundamentals - Step-by-Step Execution

Concept Flow - Google Keyword Planner basics

Start: Access Google Ads Account

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Open Keyword Planner Tool

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Choose: Discover new keywords OR Get search volume

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Enter seed keywords or website URL

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View keyword suggestions and data

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Analyze metrics: search volume, competition, bid estimates

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Select keywords for campaign or research

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End

The flow shows how to start from Google Ads, open Keyword Planner, choose an option, input keywords or URL, view suggestions, analyze data, and select keywords.

Execution Sample

SEO Fundamentals

1. Log in to Google Ads
2. Navigate to Keyword Planner
3. Select 'Discover new keywords'
4. Enter 'coffee shop' as keyword
5. View keyword ideas and metrics
6. Choose keywords for your campaign

This sequence shows the basic steps to find keyword ideas and their data using Google Keyword Planner.

Analysis Table

Step	Action	Input/Condition	Result/Output
1	Log in to Google Ads	User logged in	Access to Google Ads dashboard
2	Open Keyword Planner	Clicked Tools & Settings > Keyword Planner	Keyword Planner interface opens
3	Choose option	Select 'Discover new keywords'	Prompt to enter keywords or URL
4	Enter keyword	Input: 'coffee shop'	Keyword ideas generated
5	View data	Keyword ideas displayed	See search volume, competition, bid estimates
6	Select keywords	User picks relevant keywords	Keywords saved for campaign
7	End	No more actions	Process complete

💡 User completes keyword selection or exits tool

State Tracker

Variable	Start	After Step 3	After Step 4	After Step 5	Final
User Input	None	Option chosen: Discover new keywords	'coffee shop'	Keyword ideas list	Selected keywords
Keyword Ideas	Empty	Empty	Generated list	Displayed with metrics	Final chosen set

Key Insights - 2 Insights

Why do I need to choose between 'Discover new keywords' and 'Get search volume'?

Because 'Discover new keywords' helps find new ideas based on your input, while 'Get search volume' shows data for keywords you already have. See execution_table rows 3 and 4.

What does the competition metric mean in the keyword data?

Competition shows how many advertisers bid on that keyword. High means many advertisers, low means fewer. This helps decide keyword difficulty. Refer to execution_table row 5.

Visual Quiz - 3 Questions

According to the execution_table, what is the output after entering the keyword 'coffee shop'?

A Keywords saved for campaign

B User logged in

C Keyword ideas generated

D Google Ads dashboard

💡 Hint

Check execution_table row 4 under Result/Output

At which step does the user see search volume and competition data?

A Step 5

B Step 3

C Step 2

D Step 6

💡 Hint

Look at execution_table row 5 for viewing data

If the user skips selecting keywords, what is the final state of 'Selected keywords' in variable_tracker?

A List of keywords

B Empty or None

C Keyword ideas list

D User input 'coffee shop'

💡 Hint

Refer to variable_tracker row 'User Input' final column

Concept Snapshot

Google Keyword Planner basics:
- Access via Google Ads > Tools & Settings
- Choose 'Discover new keywords' or 'Get search volume'
- Enter keywords or website URL
- View keyword ideas with search volume, competition, bid estimates
- Select keywords to plan campaigns or research
- Helps find relevant keywords and understand their popularity

Full Transcript

This visual execution guide shows how to use Google Keyword Planner starting from logging into Google Ads, opening the tool, choosing the option to discover new keywords, entering a seed keyword like 'coffee shop', viewing keyword suggestions with important metrics such as search volume and competition, and finally selecting keywords for your campaign. The step-by-step table tracks each action and its result, while the variable tracker shows how user input and keyword ideas evolve. Key moments clarify common confusions about tool options and metrics. The quiz tests understanding by referencing the execution steps and variable states. The snapshot summarizes the core process and purpose of the tool.