Google Keyword Planner basics in SEO Fundamentals - Mini Project: Build & Apply

Google Keyword Planner basics

📖 Scenario: You are starting a new online business and want to find the best keywords to attract visitors to your website. You will use Google Keyword Planner to organize and analyze keyword ideas.

🎯 Goal: Build a simple keyword list with search volume data and filter it to find the most relevant keywords for your business.

📋 What You'll Learn

Create a list of keywords with their average monthly search volumes

Add a minimum search volume threshold to filter keywords

Use a dictionary comprehension to select keywords that meet the threshold

Complete the list with only the filtered keywords

💡 Why This Matters

🌍 Real World

Keyword research is essential for planning online content and advertising campaigns to attract the right audience.

💼 Career

SEO specialists and digital marketers use tools like Google Keyword Planner to optimize website traffic and improve search engine rankings.

1

Create the initial keyword list

Create a dictionary called keywords with these exact entries: 'shoes': 1500, 'running shoes': 1200, 'sports shoes': 800, 'formal shoes': 400, 'kids shoes': 600 representing keywords and their average monthly search volumes.

SEO Fundamentals

# Create the keywords dictionary with exact entries
# Your code here

Need a hint?

Use curly braces to create a dictionary with keyword names as keys and numbers as values.

2

Set the minimum search volume threshold

Create a variable called min_volume and set it to 700 to filter keywords with at least this average monthly search volume.

SEO Fundamentals

keywords = {
    'shoes': 1500,
    'running shoes': 1200,
    'sports shoes': 800,
    'formal shoes': 400,
    'kids shoes': 600
}
# Set the minimum search volume threshold
# Your code here

Need a hint?

Assign the number 700 to a variable named min_volume.

3

Filter keywords by minimum search volume

Create a new dictionary called filtered_keywords using a dictionary comprehension that includes only the keywords from keywords where the search volume is greater than or equal to min_volume.

SEO Fundamentals

keywords = {
    'shoes': 1500,
    'running shoes': 1200,
    'sports shoes': 800,
    'formal shoes': 400,
    'kids shoes': 600
}
min_volume = 700
# Create filtered_keywords dictionary with keywords having volume >= min_volume
# Your code here

Need a hint?

Use a dictionary comprehension with for k, v in keywords.items() and an if condition.

4

Complete the filtered keyword list

Add a final line to create a list called final_keywords that contains only the keys from filtered_keywords.

SEO Fundamentals

keywords = {
    'shoes': 1500,
    'running shoes': 1200,
    'sports shoes': 800,
    'formal shoes': 400,
    'kids shoes': 600
}
min_volume = 700
filtered_keywords = {k: v for k, v in keywords.items() if v >= min_volume}
# Create final_keywords list with keys from filtered_keywords
# Your code here

Need a hint?

Use the list() function on filtered_keywords.keys() to get the list of keywords.