View helpers in Rails are methods defined to help build HTML or text for views. When rendering a view, Rails calls these helper methods with any needed inputs. The helper runs Ruby code and returns a string or HTML snippet. This output is then inserted into the view at the call location. For example, a greet helper takes a name and returns a greeting string. The view calls greet('Alice'), the helper returns "Hello, Alice!", and the view shows that text. Variables flow into helpers as arguments, and helpers return output to the view. This keeps views clean and reusable. The execution table shows each step: calling the helper, getting output, inserting it, and rendering the final page.