In Rails, named routes are defined in the routes file using the 'as:' option. This creates helper methods named after the route, such as 'profile_path'. When you use these helpers in views or controllers, they return the URL or path string for that route. For example, defining 'get /profile' with 'as: profile' creates 'profile_path' which returns '/profile'. Using this helper in a link_to generates a link to the profile page. This approach keeps your links consistent and easy to maintain. The execution flow starts with defining the route, Rails reading it and assigning the helper, then using the helper in views, and finally the browser navigating to the URL. If you omit the 'as:' option, Rails won't create a helper method for that route.