In Rails views, link and URL helpers help create links and URLs easily. The flow starts with the view calling helpers like link_to or url_for. link_to takes a name and a path or URL and returns an HTML anchor tag with the href set. url_for builds a URL string from controller, action, and parameters. For example, link_to 'Home', root_path generates <a href="/">Home</a>. url_for(controller: 'posts', action: 'show', id: 5) generates the string "/posts/5". Sometimes link_to adds extra attributes like data-method for special HTTP verbs. The helpers rely on Rails routing to convert controller and action names into URL paths. This process creates clickable links or URL strings for use in views.