Behavioral triggers and workflows in Digital Marketing - Step-by-Step Execution

Concept Flow - Behavioral triggers and workflows

User Action Occurs

↓

Trigger Detects Action

↓

Workflow Starts

↓

Send Message or Take Action

↓

Wait or Check Condition

↓

Next Step or End Workflow

This flow shows how a user's action triggers a workflow that sends messages or takes actions step-by-step.

Execution Sample

Digital Marketing

User clicks link -> Trigger detects click -> Workflow sends welcome email -> Wait 1 day -> Send follow-up email

This example shows a workflow starting from a user clicking a link, then sending emails in sequence.

Analysis Table

Step	Event/Action	Trigger Detected?	Workflow Action	Output/Result
1	User clicks link	Yes	Start workflow	Welcome email sent
2	Wait 1 day	N/A	Pause workflow	No action
3	After wait	N/A	Send follow-up email	Follow-up email sent
4	Workflow complete	N/A	End workflow	No further actions

💡 Workflow ends after all steps complete

State Tracker

Variable	Start	After Step 1	After Step 2	After Step 3	Final
Trigger Detected	No	Yes	Yes	Yes	Yes
Email Sent	None	Welcome email	Welcome email	Follow-up email	Both emails sent
Workflow Status	Not started	Running	Running	Running	Completed

Key Insights - 3 Insights

Why does the workflow wait after sending the first email?

The wait step pauses the workflow to give the user time before the next action, as shown in execution_table row 2.

What triggers the workflow to start?

The workflow starts when the trigger detects the user action, like clicking a link, as seen in execution_table row 1.

Does the workflow continue if the trigger is not detected?

No, the workflow only starts if the trigger detects the action, so without it, no actions happen.

Visual Quiz - 3 Questions

Look at the execution table, what is the workflow status after step 2?

A Running

B Completed

C Not started

D Paused

💡 Hint

Check the 'Workflow Status' row in variable_tracker after step 2

At which step does the workflow send the follow-up email?

A Step 1

B Step 3

C Step 2

D Step 4

💡 Hint

Look at the 'Workflow Action' column in execution_table for sending emails

If the user never clicks the link, what happens to the workflow?

A It waits indefinitely

B It starts and sends emails anyway

C It never starts

D It sends only the welcome email

💡 Hint

Refer to key_moments about what triggers the workflow start

Concept Snapshot

Behavioral triggers start workflows when users act.
Workflows send messages or take actions step-by-step.
They can include waits or condition checks.
Workflow ends after all steps complete.
Triggers must detect user actions to start workflows.

Full Transcript

Behavioral triggers and workflows work together in digital marketing to automate actions based on user behavior. When a user performs an action, like clicking a link, a trigger detects it and starts a workflow. The workflow then sends messages such as emails in a sequence, possibly waiting between steps to space out communication. The workflow continues until all steps are done, then it ends. If the trigger does not detect the user action, the workflow does not start. This process helps marketers engage users automatically and timely.