Behavioral triggers and workflows in Digital Marketing - Mini Project: Build & Apply

Behavioral Triggers and Workflows in Digital Marketing

📖 Scenario: You work for an online store that wants to improve customer engagement by sending automated emails based on customer actions.For example, when a customer adds a product to their cart but does not buy, the store wants to send a reminder email.

🎯 Goal: Build a simple workflow that uses behavioral triggers to send targeted emails automatically.

📋 What You'll Learn

Create a list of customer actions with exact values

Add a trigger condition variable for cart abandonment

Use a loop to check each action and apply the trigger

Complete the workflow by defining the email action for triggered customers

💡 Why This Matters

🌍 Real World

Online stores and digital marketers use behavioral triggers and workflows to automate personalized communication, improving customer engagement and sales.

💼 Career

Understanding behavioral triggers and workflows is essential for roles in digital marketing, marketing automation, and customer relationship management.

1

Create the customer actions list

Create a list called customer_actions with these exact entries: 'visited_homepage', 'added_to_cart', 'left_cart', 'made_purchase'.

Digital Marketing

# Create the list customer_actions with the specified entries
# Your code here

Need a hint?

Use square brackets to create a list and separate items with commas.

2

Add the trigger condition variable

Create a variable called trigger_condition and set it to the string 'left_cart' to represent the cart abandonment trigger.

Digital Marketing

customer_actions = ['visited_homepage', 'added_to_cart', 'left_cart', 'made_purchase']
# Create the trigger_condition variable set to 'left_cart'
# Your code here

Need a hint?

Assign the string 'left_cart' to the variable trigger_condition.

3

Check actions and apply the trigger

Use a for loop with variable action to iterate over customer_actions. Inside the loop, use an if statement to check if action equals trigger_condition.

Digital Marketing

customer_actions = ['visited_homepage', 'added_to_cart', 'left_cart', 'made_purchase']
trigger_condition = 'left_cart'
# Loop through customer_actions and check for trigger_condition
# Your code here

Need a hint?

Use a for loop and an if statement to compare each action to the trigger_condition.

4

Complete the workflow with the email action

Inside the if block, create a variable called email_action and set it to the string 'send_cart_reminder_email' to represent the automated email sent to customers who left their cart.

Digital Marketing

customer_actions = ['visited_homepage', 'added_to_cart', 'left_cart', 'made_purchase']
trigger_condition = 'left_cart'
for action in customer_actions:
    if action == trigger_condition:
        triggered = True
        # Define email_action variable here
        # Your code here

Need a hint?

Assign the string 'send_cart_reminder_email' to the variable email_action inside the if block.