Recall & Review
beginner
What is social proof in digital marketing?
Social proof is the idea that people trust the actions and opinions of others. In marketing, it means showing that others like or approve a product or service to build trust.
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beginner
Name three common trust signals used on websites.
Common trust signals include customer reviews, security badges (like SSL certificates), and testimonials from real users or experts.
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beginner
How do customer reviews act as social proof?
Customer reviews show real experiences from other buyers. They help new customers feel confident because they see others liked the product or service.
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beginner
Why are security badges important trust signals?
Security badges tell visitors that the website is safe to use, especially for payments. This reduces fear of fraud and builds trust.
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beginner
What role do testimonials play in building trust?
Testimonials are personal stories or endorsements from satisfied customers or experts. They make the product or service feel more reliable and trustworthy.
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Which of the following is an example of social proof?
✗ Incorrect
Customer reviews show other people's opinions, which is social proof.
What does a security badge on a website indicate?
✗ Incorrect
Security badges show the site is safe, helping build trust.
Which trust signal helps customers feel confident by showing expert opinions?
✗ Incorrect
Testimonials often include expert or satisfied customer opinions.
Why is social proof effective in marketing?
✗ Incorrect
Social proof works because people tend to follow others' actions or opinions.
Which of these is NOT a trust signal?
✗ Incorrect
Random pop-up ads usually reduce trust and are not trust signals.
Explain what social proof is and give two examples of how it can be used on a website.
Think about how seeing others' opinions influences your own choices.
You got /2 concepts.
Describe why trust signals are important for online businesses and list three common trust signals.
Consider what makes you feel safe and confident when buying online.
You got /2 concepts.