Search campaigns setup in Digital Marketing - Interactive Code Practice

Practice - 5 Tasks

1fill in blank

easy

Complete the code to specify the campaign type as a search campaign.

Digital Marketing

campaign.type = "[1]"

Drag options to blanks, or click blank then click option'

Asearch

Bdisplay

Cvideo

Dshopping

Attempts:

3 left

💡 Hint

Common Mistakes

Choosing 'display' instead of 'search' causes ads to show on websites, not search results.

Using 'video' or 'shopping' will not target search results.

Setting the campaign type to "search" ensures the ads appear in search engine results.

2fill in blank

medium

Complete the code to set the campaign budget to a daily amount.

Digital Marketing

campaign.budget = [1]

Drag options to blanks, or click blank then click option'

A"daily"

B"monthly"

C50

D1000

Attempts:

3 left

💡 Hint

Common Mistakes

Using strings like 'daily' instead of a number causes errors.

Setting budget to 'monthly' is not valid here.

The budget should be a number representing the daily amount in your currency.

3fill in blank

hard

Fix the error in the code to add keywords to the search campaign.

Digital Marketing

campaign.keywords = ["[1]", "shoes", "running"]

Drag options to blanks, or click blank then click option'

Arunning shoes

Brun shoes

Cshoes running

Dshoes

Attempts:

3 left

💡 Hint

Common Mistakes

Using single words only may limit reach.

Incorrect word order can reduce ad relevance.

Keywords should be meaningful phrases. "running shoes" is a common search phrase.

4fill in blank

hard

Fill both blanks to create a dictionary of keywords with their match types.

Digital Marketing

keywords = {"[1]": "[2]", "sale": "broad"}

Drag options to blanks, or click blank then click option'

Arunning shoes

Bexact

Cphrase

Dbroad

Attempts:

3 left

💡 Hint

Common Mistakes

Using 'exact' match when phrase match is intended.

Using 'broad' match for all keywords reduces targeting precision.

"running shoes" is the keyword and "phrase" is a common match type to target searches containing that phrase.

5fill in blank

hard

Fill all three blanks to set campaign settings including location, language, and bidding strategy.

Digital Marketing

campaign.settings = {"location": "[1]", "language": "[2]", "bidding": "[3]"}

Drag options to blanks, or click blank then click option'

AUnited States

BEnglish

Cmaximize clicks

DCanada

Attempts:

3 left

💡 Hint

Common Mistakes

Mixing location and language values incorrectly.

Choosing bidding strategies not supported by the campaign type.

Setting location to 'United States', language to 'English', and bidding strategy to 'maximize clicks' are common choices for search campaigns targeting English speakers in the US.