Search campaigns setup in Digital Marketing - Mini Project: Build & Apply

Search Campaigns Setup

📖 Scenario: You are a small business owner who wants to advertise your products online. You decide to create a search campaign on a popular search engine to reach customers who are looking for what you sell.

🎯 Goal: Build a simple search campaign setup by defining campaign details, setting a daily budget, choosing keywords, and writing an ad headline and description.

📋 What You'll Learn

Create a campaign dictionary with exact keys and values

Add a daily budget variable with a specific amount

Select keywords that match the campaign theme

Write an ad headline and description with given text

💡 Why This Matters

🌍 Real World

Setting up search campaigns is a common task for businesses to advertise products and services online effectively.

💼 Career

Digital marketers and small business owners use these skills to create targeted ads that reach the right customers and manage advertising budgets.

1

Create the campaign data structure

Create a dictionary called campaign with these exact keys and values: 'name' set to 'Spring Sale', 'type' set to 'Search', and 'status' set to 'Paused'.

Digital Marketing

# Create the campaign dictionary with name, type, and status
# Your code here

Need a hint?

Use curly braces to create a dictionary and include the keys exactly as shown.

2

Set the daily budget

Create a variable called daily_budget and set it to the integer 50 to represent the daily budget in dollars.

Digital Marketing

campaign = {'name': 'Spring Sale', 'type': 'Search', 'status': 'Paused'}
# Set the daily budget to 50
# Your code here

Need a hint?

Assign the number 50 directly to the variable daily_budget.

3

Choose campaign keywords

Create a list called keywords containing these exact strings: 'spring sale', 'discount shoes', and 'buy sneakers'.

Digital Marketing

campaign = {'name': 'Spring Sale', 'type': 'Search', 'status': 'Paused'}
daily_budget = 50
# Create the keywords list with the given phrases
# Your code here

Need a hint?

Use square brackets to create a list and include the exact keyword phrases as strings.

4

Write the ad headline and description

Add two new keys to the campaign dictionary: 'headline' with the value 'Save Big This Spring!' and 'description' with the value 'Shop our exclusive spring sale on shoes and sneakers.'.

Digital Marketing

campaign = {'name': 'Spring Sale', 'type': 'Search', 'status': 'Paused'}
daily_budget = 50
keywords = ['spring sale', 'discount shoes', 'buy sneakers']
# Add headline and description to campaign
# Your code here

Need a hint?

Use square brackets with the key names to add new entries to the dictionary.