Negative keywords for cost control in Digital Marketing - Interactive Code Practice

Practice - 5 Tasks

1fill in blank

easy

Complete the sentence to explain what negative keywords do in advertising campaigns.

Digital Marketing

Negative keywords help prevent ads from showing on searches containing [1] terms.

Drag options to blanks, or click blank then click option'

Apopular

Birrelevant

Cexpensive

Dtrending

Attempts:

3 left

💡 Hint

Common Mistakes

Choosing words that are popular but relevant.

Confusing negative keywords with target keywords.

Negative keywords block irrelevant search terms, so ads don't show to uninterested users, saving costs.

2fill in blank

medium

Complete the sentence to describe the main benefit of using negative keywords.

Digital Marketing

Using negative keywords helps reduce [1] by avoiding clicks from uninterested users.

Drag options to blanks, or click blank then click option'

Acosts

Breach

Cimpressions

Dconversions

Attempts:

3 left

💡 Hint

Common Mistakes

Choosing reach or impressions which are about audience size, not cost.

Confusing costs with conversions.

Negative keywords reduce costs by preventing wasted clicks from users who won't convert.

3fill in blank

hard

Fix the error in the sentence about negative keywords.

Digital Marketing

Negative keywords [1] ads to show on irrelevant searches.

Drag options to blanks, or click blank then click option'

Aincrease

Ballow

Cboost

Dblock

Attempts:

3 left

💡 Hint

Common Mistakes

Choosing allow which means the opposite.

Confusing block with increase or boost.

Negative keywords block ads from showing on irrelevant searches, controlling costs.

4fill in blank

hard

Fill both blanks to complete the explanation about negative keywords and cost control.

Digital Marketing

By adding [1] keywords, advertisers can [2] wasted spend on irrelevant clicks.

Drag options to blanks, or click blank then click option'

Anegative

Bincrease

Creduce

Dpositive

Attempts:

3 left

💡 Hint

Common Mistakes

Using positive keywords instead of negative.

Choosing increase instead of reduce.

Adding negative keywords helps reduce wasted spending by filtering out irrelevant clicks.

5fill in blank

hard

Fill all three blanks to complete the dictionary comprehension about filtering keywords.

Digital Marketing

filtered_keywords = {word: count for word, count in keywords.items() if word not in [1] and count [2] [3]

Drag options to blanks, or click blank then click option'

Anegative_list

B>

C5

Dpositive_list

Attempts:

3 left

💡 Hint

Common Mistakes

Using positive_list instead of negative_list.

Using '<' instead of '>' for count comparison.

This code keeps keywords not in the negative list and with counts greater than 5, helping focus on valuable terms.