Negative keywords for cost control in Digital Marketing - Mini Project: Build & Apply

Negative keywords for cost control

📖 Scenario: You are managing an online advertising campaign for a small business. You want to make sure your ads only show to people who are likely to buy your product. To save money, you need to stop your ads from showing up for searches that are not relevant.

🎯 Goal: Build a list of negative keywords to control costs by preventing ads from appearing on irrelevant searches.

📋 What You'll Learn

Create a list called keywords with specific search terms.

Create a list called negative_keywords with words to exclude.

Use a loop to filter out keywords containing any negative keyword.

Create a final list called filtered_keywords with only relevant keywords.

💡 Why This Matters

🌍 Real World

Negative keywords are used in online advertising to prevent ads from showing on irrelevant or low-value searches, saving money and improving ad performance.

💼 Career

Digital marketers and advertisers use negative keywords to optimize campaigns and control costs effectively.

1

Create the initial list of keywords

Create a list called keywords with these exact search terms: 'cheap shoes', 'running shoes', 'free shoes', 'discount shoes', 'buy shoes online'.

Digital Marketing

# Create the list of keywords
# Your code here

Need a hint?

Use square brackets [] to create a list and separate items with commas.

2

Create the list of negative keywords

Create a list called negative_keywords with these exact words: 'cheap', 'free', 'discount'.

Digital Marketing

keywords = ['cheap shoes', 'running shoes', 'free shoes', 'discount shoes', 'buy shoes online']
# Create the list of negative keywords
# Your code here

Need a hint?

Negative keywords help exclude unwanted searches to save money.

3

Filter keywords using negative keywords

Create a list called filtered_keywords that includes only keywords from keywords which do NOT contain any word from negative_keywords. Use a for loop with variable keyword to check each item.

Digital Marketing

keywords = ['cheap shoes', 'running shoes', 'free shoes', 'discount shoes', 'buy shoes online']
negative_keywords = ['cheap', 'free', 'discount']
filtered_keywords = []
# Use a for loop to add keywords that do not contain negative keywords
# Your code here

Need a hint?

Use any() to check if any negative word is in the keyword.

4

Complete the negative keyword filtering setup

Add a comment above the code explaining that filtered_keywords contains only relevant keywords after excluding negative keywords.

Digital Marketing

keywords = ['cheap shoes', 'running shoes', 'free shoes', 'discount shoes', 'buy shoes online']
negative_keywords = ['cheap', 'free', 'discount']
filtered_keywords = []
# This list will hold only relevant keywords without negative words
for keyword in keywords:
    if not any(neg in keyword for neg in negative_keywords):
        filtered_keywords.append(keyword)

Need a hint?

Comments help explain what your code does for others reading it.