Bidding strategies in Digital Marketing - Step-by-Step Execution

Concept Flow - Bidding strategies

Start Campaign Setup

↓

Choose Bidding Strategy

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Monitor & Adjust Bids

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Campaign Runs

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Evaluate Results

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Optimize or Change Strategy

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End

The flow shows choosing a bidding strategy, running the campaign, monitoring results, and optimizing bids or strategy.

Execution Sample

Digital Marketing

Set bid = $1.00
If manual bidding:
  Adjust bid based on performance
Else if automated bidding:
  System sets bid to maximize goals
Run campaign with chosen bids

This example shows how manual and automated bidding strategies set and adjust bids during a campaign.

Analysis Table

Step	Bidding Strategy	Bid Value	Action	Result
1	Manual	$1.00	Set initial bid	Bid set to $1.00
2	Manual	$1.00	Run campaign	Ads start showing
3	Manual	$1.20	Adjust bid after poor performance	Bid increased to $1.20
4	Manual	$1.20	Run campaign	Ads show with new bid
5	Automated	Varies	System sets bid to maximize clicks	Bid changes dynamically
6	Automated	Varies	Campaign runs	Ads optimized automatically
7	End	-	Evaluate results	Decide to keep or change strategy

💡 Campaign ends after evaluation and optimization decisions.

State Tracker

Variable	Start	After Step 3	After Step 5	Final
Bid Value	$1.00	$1.20	Varies dynamically	Final optimized bid

Key Insights - 3 Insights

Why does the bid value change in manual bidding?

Because in manual bidding, you adjust bids based on campaign performance as shown in step 3 of the execution_table.

How does automated bidding decide the bid value?

Automated bidding uses system algorithms to change bids dynamically to meet goals, as seen in steps 5 and 6.

When should you evaluate and possibly change your bidding strategy?

After running the campaign and reviewing results, as shown in step 7, to improve performance.

Visual Quiz - 3 Questions

Look at the execution_table, what is the bid value after step 3 in manual bidding?

A $1.00

B $1.20

C Varies dynamically

D $0.80

💡 Hint

Check the 'Bid Value' column at step 3 in the execution_table.

At which step does the system start setting bids automatically?

A Step 2

B Step 3

C Step 5

D Step 7

💡 Hint

Look for 'Automated' bidding strategy in the execution_table.

If you want to manually adjust bids more often, which step would you repeat?

A Step 3

B Step 4

C Step 1

D Step 6

💡 Hint

Step 3 shows adjusting bids manually based on performance.

Concept Snapshot

Bidding strategies decide how much you pay for ads.
Manual bidding means you set and adjust bids yourself.
Automated bidding lets the system change bids to meet goals.
Monitor performance and adjust or switch strategies to optimize results.

Full Transcript

Bidding strategies in digital marketing involve choosing how to set the price you pay for ad placements. Manual bidding lets you set bids yourself and adjust them based on how well your ads perform. Automated bidding uses algorithms to change bids dynamically to meet your campaign goals, like maximizing clicks or conversions. The process starts with selecting a strategy, running the campaign, monitoring results, and then optimizing bids or changing strategies to improve performance. Understanding when and how bids change helps you control your ad spend and get better results.