Complete the sentence to identify a common bidding strategy used in digital marketing.
One popular bidding strategy is called [1] bidding, where advertisers pay only when someone clicks their ad.Cost-per-click (CPC) bidding means you pay only when someone clicks your ad, making it a common and efficient strategy.
Complete the sentence to describe a bidding strategy focused on conversions.
In [1] bidding, advertisers set bids to get the most conversions within their budget.Cost-per-acquisition (CPA) bidding focuses on paying for actual conversions, like sales or sign-ups, rather than clicks or views.
Fix the error in the sentence describing a bidding strategy.
In [1] bidding, advertisers pay based on how many times their ad is shown, regardless of clicks.Cost-per-impression (CPM) bidding charges advertisers based on ad views, not clicks or actions.
Fill both blanks to complete the description of a bidding strategy that adjusts bids automatically.
With [1] bidding, the system [2] bids to maximize results based on your goals.
Automated bidding means the system adjusts your bids automatically to help you get the best results.
Fill all three blanks to complete the dictionary that maps bidding strategies to their focus.
bidding_focus = {"CPC": "[1]", "CPA": "[2]", "CPM": "[3]"}This dictionary links each bidding strategy to what it focuses on: CPC on clicks, CPA on conversions, and CPM on impressions.