Audience targeting (demographics, interests, lookalike) in Digital Marketing - Interactive Code Practice

Practice - 5 Tasks

1fill in blank

easy

Complete the code to select the audience based on age group.

Digital Marketing

target_audience = audience.filter(age [1] 25 to 34)

Drag options to blanks, or click blank then click option'

Abetween

Bequals

Cexcludes

Dincludes

Attempts:

3 left

💡 Hint

Common Mistakes

Using 'equals' selects only one age, not a range.

Using 'includes' is not a valid filter keyword here.

The correct keyword to select an age range is between, which specifies the audience aged 25 to 34.

2fill in blank

medium

Complete the code to target users interested in sports.

Digital Marketing

target_audience = audience.filter(interest == '[1]')

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Atravel

Bcooking

Csports

Dmusic

Attempts:

3 left

💡 Hint

Common Mistakes

Selecting unrelated interests like music or cooking.

Leaving the interest blank.

The interest to target is sports to reach users who like sports-related content.

3fill in blank

hard

Fix the error in the code to create a lookalike audience.

Digital Marketing

lookalike_audience = create_lookalike(source_audience, [1]=1)

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Ascale

Bweight

Cpercentage

Dsize

Attempts:

3 left

💡 Hint

Common Mistakes

Using 'scale' or 'percentage' which are not valid parameters here.

Using 'weight' which is unrelated.

The correct parameter to define the size of the lookalike audience is size.

4fill in blank

hard

Fill both blanks to filter audience by gender and location.

Digital Marketing

filtered_audience = audience.filter(gender == '[1]' and location == '[2]')

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Afemale

Bmale

CUSA

DCanada

Attempts:

3 left

💡 Hint

Common Mistakes

Mixing gender and location values.

Using invalid country names.

The code filters for female users located in the USA.

5fill in blank

hard

Fill all three blanks to create a dictionary for audience segments with age, interest, and lookalike score.

Digital Marketing

audience_segments = { [1]: '[2]', 'interest': '[3]'}

Drag options to blanks, or click blank then click option'

A'age'

B30-40

Cfitness

D'score'

Attempts:

3 left

💡 Hint

Common Mistakes

Using 'score' as a key instead of 'age'.

Mixing keys and values incorrectly.

The dictionary key for age is 'age', the age range is 30-40, and the interest is fitness.