Audience targeting (demographics, interests, lookalike) in Digital Marketing - Cheat Sheet & Quick Revision

Recall & Review

beginner

What is demographic targeting in audience targeting?

Demographic targeting means choosing an audience based on characteristics like age, gender, income, education, or location. It helps show ads to people who fit a specific profile.

beginner

How does interest-based targeting work?

Interest-based targeting shows ads to people based on what they like or do online, such as hobbies, favorite activities, or topics they follow. It helps reach people likely to care about the ad.

intermediate

What is a lookalike audience?

A lookalike audience is a group of people who share similar traits or behaviors with your existing customers. Platforms find these people to help you reach new potential customers who might be interested in your product.

beginner

Why is audience targeting important in digital marketing?

Audience targeting helps show ads to the right people, which saves money and improves results. It makes sure your message reaches those most likely to buy or engage.

intermediate

Can you combine demographics, interests, and lookalike audiences in one campaign?

Yes, combining these targeting methods can make your ads more precise. For example, you can target a lookalike audience but narrow it down by age or interests to reach the best fit.

Which of the following is an example of demographic targeting?

A Targeting people similar to your customers

B Targeting people who like hiking

C Targeting people aged 25-34

D Targeting people who visited your website

Demographic targeting focuses on characteristics like age, so targeting people aged 25-34 is demographic targeting.

Interest-based targeting is best described as targeting people based on:

A Their hobbies and preferences

B Their income level

C Their location

D Their friends' behavior

Interest-based targeting uses what people like or do online, such as hobbies or preferences.

What does a lookalike audience help you do?

A Reach people who are exactly your current customers

B Reach people who have never used the internet

C Reach people based on their job titles

D Reach people with similar traits to your customers

Lookalike audiences are made up of people who share traits or behaviors with your existing customers.

Why combine different targeting methods in one campaign?

A To improve precision and reach the best audience

B To reach a broader, less specific audience

C To make ads more expensive

D To confuse the advertising platform

Combining targeting methods helps make ads more precise and effective.

Which targeting method uses data about people’s online behavior and preferences?

A Demographic targeting

B Interest-based targeting

C Lookalike targeting

D Geographic targeting

Interest-based targeting uses data about what people like or do online.

Explain the differences between demographic, interest-based, and lookalike audience targeting.

Think about what kind of information each method uses to find the audience.

Why is it beneficial to combine multiple audience targeting methods in a digital marketing campaign?

Consider how combining methods affects who sees your ads.