Recall & Review
beginner
What is digital marketing?
Digital marketing is the use of the internet and online tools to promote products or services to people.
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beginner
Name two common channels used in digital marketing.
Two common channels are social media platforms (like Facebook and Instagram) and search engines (like Google).
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beginner
Why is digital marketing important for businesses?
It helps businesses reach many people quickly and allows them to target specific groups based on interests or location.
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beginner
What is the difference between traditional marketing and digital marketing?
Traditional marketing uses offline methods like TV or newspapers, while digital marketing uses online methods like websites and social media.
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beginner
Give an example of a digital marketing activity.
Creating a Facebook ad to promote a new product is an example of digital marketing.
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Which of these is NOT a digital marketing channel?
✗ Incorrect
Television commercials are part of traditional marketing, not digital marketing.
What does digital marketing mainly use to reach customers?
✗ Incorrect
Digital marketing uses the internet and online tools to connect with customers.
Which is a benefit of digital marketing?
✗ Incorrect
Digital marketing allows targeting specific groups based on interests or location.
Which platform is commonly used in digital marketing?
✗ Incorrect
Instagram is a social media platform used for digital marketing.
What is an example of digital marketing?
✗ Incorrect
Sending an email newsletter is a digital marketing activity.
Explain what digital marketing is and why it is useful for businesses.
Think about how businesses use online tools to tell people about their products.
You got /4 concepts.
List some common channels or methods used in digital marketing.
Consider where you see ads or promotions on the internet.
You got /4 concepts.