Measuring content marketing ROI in Digital Marketing - Interactive Code Practice

Practice - 5 Tasks

1fill in blank

easy

Complete the sentence to define ROI in content marketing.

Digital Marketing

ROI stands for [1] on investment.

Drag options to blanks, or click blank then click option'

AReturn

BRevenue

CRate

DRisk

Attempts:

3 left

💡 Hint

Common Mistakes

Confusing ROI with revenue or rate.

ROI means Return on investment, which measures the profit from marketing efforts compared to the cost.

2fill in blank

medium

Complete the formula to calculate ROI: ROI = ({{BLANK_1}} - Cost) / Cost

Digital Marketing

ROI = ([1] - Cost) / Cost

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ARevenue

BInvestment

CProfit

DBudget

Attempts:

3 left

💡 Hint

Common Mistakes

Using profit or investment instead of revenue.

The formula uses Revenue minus cost, divided by cost, to find ROI.

3fill in blank

hard

Fix the error in this ROI calculation: ROI = (Revenue - {{BLANK_1}}) / Revenue

Digital Marketing

ROI = (Revenue - [1]) / Revenue

Drag options to blanks, or click blank then click option'

ABudget

BLoss

CCost

DProfit

Attempts:

3 left

💡 Hint

Common Mistakes

Using profit or loss instead of cost.

The correct formula subtracts Cost from revenue, not profit or loss.

4fill in blank

hard

Fill both blanks to create a dictionary comprehension that maps content types to their profit if profit {{BLANK_1}} 0 and profit {{BLANK_2}} Cost.

Digital Marketing

roi_dict = {content: (revenue - cost) for content, revenue, cost in data.items() if (revenue - cost) [1] 0 and (revenue - cost) [2] cost}

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A>

B<

C>=

D<=

Attempts:

3 left

💡 Hint

Common Mistakes

Using wrong comparison signs that exclude positive ROI.

The comprehension filters for positive ROI (greater than 0) and where profit is less than cost.

5fill in blank

hard

Fill all three blanks to create a dictionary comprehension that maps content titles ({{BLANK_1}}) to their revenue if revenue {{BLANK_2}} 500 and ROI {{BLANK_3}} 1.

Digital Marketing

result = {{'{'}}[1]: revenue for title, revenue, cost in data if revenue [2] 500 and (revenue - cost) / cost [3] 1{{'}'}}

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Atitle.upper()

B>

C>=

D<

Attempts:

3 left

💡 Hint

Common Mistakes

Using wrong comparison operators or not converting title to uppercase.

The comprehension uses title.upper() as key, filters revenue greater than 500, and ROI greater or equal to 1.