Key metrics (impressions, clicks, CTR, conversions, CPA, ROAS) in Digital Marketing - Interactive Code Practice

Practice - 5 Tasks

1fill in blank

easy

Complete the code to calculate the Click-Through Rate (CTR) given clicks and impressions.

Digital Marketing

ctr = (clicks / [1]) * 100

Drag options to blanks, or click blank then click option'

Aimpressions

Bconversions

Ccost

Drevenue

Attempts:

3 left

💡 Hint

Common Mistakes

Using conversions instead of impressions in the denominator.

Forgetting to multiply by 100 to get a percentage.

CTR is calculated by dividing the number of clicks by the number of impressions, then multiplying by 100 to get a percentage.

2fill in blank

medium

Complete the code to calculate Cost Per Acquisition (CPA) given total cost and number of conversions.

Digital Marketing

cpa = total_cost / [1]

Drag options to blanks, or click blank then click option'

Aclicks

Bimpressions

Cconversions

Drevenue

Attempts:

3 left

💡 Hint

Common Mistakes

Dividing by clicks instead of conversions.

Using revenue in the denominator.

CPA is the total cost divided by the number of conversions, showing how much each conversion costs.

3fill in blank

hard

Fix the error in the formula to calculate Return on Ad Spend (ROAS).

Digital Marketing

roas = [1] / total_cost

Drag options to blanks, or click blank then click option'

Arevenue

Bconversions

Cimpressions

Dclicks

Attempts:

3 left

💡 Hint

Common Mistakes

Using clicks or conversions instead of revenue in the numerator.

Dividing cost by revenue instead of revenue by cost.

ROAS is revenue divided by total cost, showing how much revenue is earned for each dollar spent.

4fill in blank

hard

Fill both blanks to create a dictionary comprehension that maps each metric to its formula string.

Digital Marketing

{'CTR': '[1]', 'CPA': '[2]'}

Drag options to blanks, or click blank then click option'

Aclicks / impressions * 100

Btotal_cost / conversions

Cconversions / clicks

Drevenue / total_cost

Attempts:

3 left

💡 Hint

Common Mistakes

Mixing up formulas for CTR and CPA.

Using revenue or conversions incorrectly.

CTR is clicks divided by impressions times 100, CPA is total cost divided by conversions.

5fill in blank

hard

Fill all three blanks to create a dictionary comprehension filtering metrics with positive values.

Digital Marketing

{metric: value for metric, value in data.items() if value [1] 0 and metric != '[2]' and metric != '[3]'}

Drag options to blanks, or click blank then click option'

A>

Bclicks

Cimpressions

D<

Attempts:

3 left

💡 Hint

Common Mistakes

Using '<' instead of '>' for the value check.

Confusing metric names in the exclusions.

This comprehension keeps metrics with values greater than zero, excluding 'clicks' and 'impressions'.