Building an email list in Digital Marketing - Mini Project: Build & Apply

Building an Email List

📖 Scenario: You are starting a small online business and want to connect with your customers regularly. To do this, you decide to build an email list where people can sign up to receive updates and offers.

🎯 Goal: Learn how to create and grow an email list step-by-step, including setting up the initial list, adding a signup form, collecting emails, and sending a welcome message.

📋 What You'll Learn

Create an initial empty email list

Add a signup form configuration

Collect emails using the signup form

Send a welcome message to new subscribers

💡 Why This Matters

🌍 Real World

Building and managing an email list is essential for businesses to communicate promotions, news, and updates directly to customers.

💼 Career

Marketing professionals and small business owners use email lists to grow their audience and maintain customer relationships.

1

Create an empty email list

Create a variable called email_list and set it to an empty list to store email addresses.

Digital Marketing

# Create an empty list called email_list
# Your code here

Need a hint?

Use square brackets [] to create an empty list in Python.

2

Set up the signup form configuration

Create a variable called signup_form and set it to a dictionary with keys 'title' and 'button_text'. Use the values 'Subscribe to our newsletter' for the title and 'Sign Up' for the button text.

Digital Marketing

email_list = []
# Create a dictionary called signup_form with title and button_text
# Your code here

Need a hint?

Use curly braces {} to create a dictionary with the specified keys and values.

3

Add a new email to the list

Use the append method on email_list to add the email address '[e-mail]' to the list.

Digital Marketing

email_list = []
signup_form = {'title': 'Subscribe to our newsletter', 'button_text': 'Sign Up'}
# Add '[e-mail]' to email_list
# Your code here

Need a hint?

Use email_list.append('[e-mail]') to add the email to the list.

4

Create a welcome message for new subscribers

Create a variable called welcome_message and set it to the string 'Thank you for subscribing!'.

Digital Marketing

email_list = []
signup_form = {'title': 'Subscribe to our newsletter', 'button_text': 'Sign Up'}
email_list.append('[e-mail]')
# Create a welcome_message string
# Your code here

Need a hint?

Assign the welcome message string to the variable welcome_message.