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Which Amazon Leadership Principle does this sentence primarily demonstrate?

medium🏆 Leadership Principle Q13 of Q15
Amazon Leadership Principles - Think Big
Which Amazon Leadership Principle does this sentence primarily demonstrate? "I proposed a new initiative that expanded our product line into an entirely new market segment, increasing potential customer base by 40%."
ACustomer Obsession
BInvent and Simplify
CThink Big
DDeliver Results
Step-by-Step Solution
Solution:
  1. Step 1: Identify the core action -- proposing a new initiative expanding market reach -> Think Big
  2. Step 2: Invent and Simplify focuses on innovation but not necessarily scale.
  3. Step 3: Customer Obsession centers on customer needs, not market expansion.
  4. Step 4: Deliver Results is about outcomes, not visionary scope.
Quick Trick: Expanding market scope signals Think Big.
Trap Explanation:
PITFALL
  • Invent and Simplify seems close but misses the scale and vision emphasis.
Concept tested:
CONCEPT
  • Think Big LP signal mapping from phrase
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