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Amazon Leadership Principles

Tell Me About a Time Your Big Thinking Led to a Significant Business Outcome - Bar Raiser Evaluate

Choose your preparation mode3 modes available
Evaluate These Two Answers
"Tell me about a time you identified a problem outside your immediate responsibilities and proposed a scalable solution that had significant business impact."
SDE 23 minAmazon Bar Raiser. LP evaluated explicitly. Content scored, not delivery.
Score BOTH candidates on Ownership Signal, Action Specificity, and Quantified Impact BEFORE applying the full rubric.
If you scored Candidate A >40 total, your calibration is biased toward fluency. Bar Raisers ignore delivery and score content only.
Candidate A

During a sprint focused on feature development, my manager suggested I look into this since I had bandwidth. While working on my tasks, we found that the billing system was causing delays but it wasn't on my sprint. I collaborated with the team to patch the issue quickly, which helped improve processing times. Although it was a team effort, I contributed to identifying the root cause and deploying the fix.

Fluent delivery, confident tone - most untrained evaluators score this high
Candidate B

I noticed during a routine audit that the billing system was experiencing frequent delays, yet no one on my team had a ticket to address it. I proposed a scalable solution involving automation of error detection and alerting, which I designed and implemented independently. This reduced billing delays by 20%, saving the company approximately $50K monthly in operational costs and improving customer satisfaction scores. I also documented the process and shared it with other teams to replicate the success across services.

35-55 seconds longer - every extra second is signal-dense content
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Score Comparison
Dimension
Weight
Candidate A
Candidate B
structure star
15%
12
14
ownership signal
30%
1
28
action specificity
25%
10
24
quantified impact
20%
2
19
self awareness
10%
0
10
Total
25 No Hire
95 Strong Hire
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Auto-Fail Markers
manager-directed task
"Candidate A - my manager suggested I look into this since I had bandwidth"
Ownership requires self-initiation. Manager-assigned = execution. Score 1 on ownership_signal (weight=30) = No Hire always.
collective language hiding individual contribution
"Candidate A - we found that the billing system was causing delays"
Using 'we' without clarifying individual role obscures ownership. Score 1 on ownership_signal (weight=30) = No Hire always.
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Bar Raiser Notes
Ownership weak - manager-directed; collective language obscures individual role; zero quantification in impact; lacks self-awareness; No Hire.
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Fix-It Challenge
Ownership initiation
Before"my manager suggested I look into this since I had bandwidth"
After"I noticed the billing delays during a system review and decided to investigate on my own initiative"
Shows self-initiation rather than manager assignment, critical for Amazon Ownership.
Individual contribution clarity
Before"we found that the billing system was causing delays"
After"I identified that the billing system was causing delays"
Clarifies personal ownership instead of collective language.
Quantify impact
Before"helped improve processing times"
After"reduced billing delays by 20%, saving $50K monthly and improving customer satisfaction"
Quantified impact translates technical fix into business value.
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Coaching Notes
  • Amazon Think Big requires candidates to demonstrate self-initiated ownership beyond their immediate scope; phrases like 'my manager suggested' signal lack of ownership and lead to automatic failure.
  • Avoid collective pronouns like 'we' without specifying your individual role; Amazon Bar Raisers look for clear personal contribution.
  • Quantify the impact of your solution in business terms (cost savings, performance improvements) to show the scale of your thinking.
  • Demonstrate awareness of the broader effect of your work, including knowledge sharing or scalability.
  • Structure your answer with clear task context, multiple 'I' actions, and measurable results to meet Amazon's STAR expectations.
Model Answer Guidance

A strong Think Big answer at Amazon starts with noticing a problem outside your assigned work without manager prompting, proposes a scalable solution you designed and implemented, quantifies the impact in business terms, and shows awareness of second-order effects such as knowledge sharing or cost savings. Use explicit 'I' statements to highlight ownership and avoid collective language that dilutes your contribution.