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Which Amazon Leadership Principle does this best illustrate?

medium🎤 Candidate Interview Q1 of Q15
Amazon Leadership Principles - Think Big
You initiated a cross-departmental collaboration to develop a new service targeting an untapped customer segment, which led to a 20% increase in annual revenue. Which Amazon Leadership Principle does this best illustrate?
ADive Deep
BThink Big
CBias for Action
DCustomer Obsession
Step-by-Step Solution
Solution:
  1. Step 1: Identify the key action

    The candidate initiated a new service targeting an untapped segment, showing vision beyond current offerings.
  2. Step 2: Match to Leadership Principle

    This demonstrates 'Think Big' as it involves expanding scope and aiming for significant impact.
  3. Final Answer:

    Think Big -> Option B
  4. Quick Check:

    New market initiative with measurable impact aligns with Think Big [OK]
Quick Trick: New initiatives with broad impact signal Think Big [OK]
Common Mistakes:
MISTAKES
  • Confusing 'Bias for Action' with strategic vision
  • Selecting 'Customer Obsession' without direct customer focus
  • Choosing 'Dive Deep' which relates to analysis, not vision
Trap Explanation:
PITFALL
  • Bias for Action looks similar but focuses on speed, not vision
Interviewer Note:
CONTEXT
  • Tests candidate's understanding of Think Big through strategic initiative examples
Concept tested:
CONCEPT
  • Think Big -- identifying and acting on new market opportunities
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