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Amazon Leadership Principles

Describe a Time You Identified High Potential in Someone Others Had Overlooked - Bar Raiser Evaluate

Choose your preparation mode3 modes available
Evaluate These Two Answers
"Tell me about a time you identified and developed talent that was not on anyone's radar."
SDE 23 minAmazon Bar Raiser. LP evaluated explicitly. Content scored, not delivery.
Score BOTH candidates on Ownership Signal, Action Specificity, and Quantified Impact BEFORE applying the full rubric.
If you scored Candidate A >40 total, your calibration is biased toward fluency. Bar Raisers ignore delivery and score content only.
Candidate A

During a project, my manager suggested I look into this since I had bandwidth. I identified a junior engineer struggling with code reviews who wasn't on anyone's radar. I helped by pairing with them and sharing best practices. I tracked their code quality improvements, which increased PR acceptance by 30% over two months. This experience showed me the importance of coaching, even when not explicitly assigned.

Fluent delivery, confident tone - most untrained evaluators score this high
Candidate B

I noticed a junior engineer who wasn’t on anyone’s radar was consistently missing key design patterns in their code, which was causing delays in our sprint. Nobody had filed a ticket or asked me to intervene, but I took the initiative to schedule weekly one-on-one coaching sessions focused on Amazon’s coding standards and leadership principles. Over three months, their PR acceptance rate improved by 40%, and they began mentoring others, which boosted team velocity by 15%. This proactive development helped build a stronger bench and reduced onboarding time for new hires.

35-55 seconds longer - every extra second is signal-dense content
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Score Comparison
Dimension
Weight
Candidate A
Candidate B
structure star
15%
12
14
ownership signal
30%
1
28
action specificity
25%
8
24
quantified impact
20%
4
19
self awareness
10%
0
10
Total
25 No Hire
95 Strong Hire
AUTO-FAIL: my manager suggested I look into this since I had bandwidth - assigned task. Score 1. No Hire.
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Auto-Fail Markers
Candidate A implies manager direction
"Candidate A - my manager suggested I look into this since I had bandwidth"
Ownership requires self-initiation. Manager-assigned = execution. Score 1 on ownership_signal (weight=30) = No Hire always.
Candidate A uses collective language hiding individual contribution
"Candidate A - we found a junior engineer struggling"
Using 'we' hides individual ownership and initiative, reducing ownership score to 1 and causing No Hire.
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Bar Raiser Notes
Ownership weak - manager-directed; collective language; zero quantification; no clear personal initiative; No Hire.
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Fix-It Challenge
Remove manager-directed phrase
Before"my manager suggested I look into this since I had bandwidth"
After"I noticed a gap during a code review and decided to investigate on my own initiative"
Shows self-initiation and ownership rather than manager assignment
Replace collective 'we' with individual ownership
Before"we found a junior engineer struggling"
After"I identified a junior engineer struggling"
Highlights personal ownership and direct action
Add quantified impact
Before"we identified improvements in their code quality over time"
After"I tracked their code quality improvements, which increased PR acceptance by 30% over two months"
Quantifies impact to demonstrate measurable business value
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Coaching Notes
  • At Amazon, Hire and Develop the Best requires clear personal ownership of talent identification and development without manager direction.
  • Avoid collective language like 'we found' that dilutes individual contribution; use 'I identified' or 'I coached' to signal ownership.
  • Quantify impact with metrics such as improvement percentages or business outcomes to strengthen your story.
  • Demonstrate self-awareness by reflecting on what you learned and how it influenced your approach to developing others.
  • Bar Raisers look for candidates who proactively develop talent not on anyone’s radar, showing long-term thinking and measurable growth.
Model Answer Guidance

A strong answer starts with noticing a talent gap independently, takes initiative without manager prompting, describes specific coaching actions with multiple 'I' statements, quantifies the impact on the individual and team, and reflects on the broader significance for team growth.