In ROS, message timing and frequency are controlled by a timer that triggers a callback repeatedly. The node starts and initializes a publisher. Then it sets a timer with a specific interval, for example, 1 second. Each time the timer triggers, the callback runs and publishes a message on the topic. This repeats until the node shuts down, which stops the timer and message publishing. The key variables like the message content remain constant during each callback. Beginners often wonder why messages publish repeatedly; it's because the timer keeps triggering the callback. The frequency depends on the timer interval. When the node stops, no more messages are sent. This process ensures messages are sent regularly and predictably.