Custom plugins allow developers to build features tailored exactly to a website's unique requirements, which existing plugins may not provide.
When a plugin registers a shortcode, WordPress replaces the shortcode with the output defined by the plugin, such as a special message.
The correct function to register a shortcode is add_shortcode, and the callback must return the output string, not echo it.
Shortcode callbacks must return their output as a string. Using echo sends output directly and results in no content replacement.
The static variable $count keeps its value between calls, so each shortcode call increments it, producing increasing counts.
