In WordPress, common filter hooks let you change data before it is used. When WordPress runs a filter hook, it calls all functions attached to that hook. Each function receives the current data, changes it if needed, and returns it. The next function gets the modified data. After all functions run, WordPress uses the final data. For example, the 'the_title' filter lets you change post titles. You add a function with add_filter('the_title', 'your_function'). Your function takes the title, adds a prefix, and returns it. WordPress then shows the modified title on the page. This process helps customize WordPress behavior without changing core code.