Introduction
Sometimes data comes in formats that are not simple tables, like JSON or Avro. Snowflake lets you easily read and query this kind of data without changing it into tables first.
When you receive data from web apps that send information as JSON.
When you want to analyze logs stored in Avro format without converting them.
When you need to combine structured data with flexible, nested data in one query.
When you want to quickly explore data from APIs that return JSON responses.
When you want to store and query event data that has varying fields.