Content gap analysis in SEO Fundamentals - Mini Project: Build & Apply

Content Gap Analysis

📖 Scenario: You are working as a content creator for a website. Your goal is to find topics that your competitors cover but your website does not. This will help you create new content that attracts more visitors.

🎯 Goal: Build a simple list of competitor topics, your website topics, and then find the missing topics (content gaps) that you should create.

📋 What You'll Learn

Create a list of competitor topics

Create a list of your website topics

Create a variable to store the missing topics

Use a loop or comprehension to find topics in competitor list but not in your website list

💡 Why This Matters

🌍 Real World

Content gap analysis helps website owners find topics competitors cover but they do not, so they can create new content to attract more visitors.

💼 Career

SEO specialists and content marketers use content gap analysis to improve website rankings and increase traffic.

1

Create competitor topics list

Create a list called competitor_topics with these exact topics: 'SEO basics', 'Keyword research', 'Link building', 'Content marketing', 'Technical SEO'.

SEO Fundamentals

# Create the list competitor_topics with the given topics
# Your code here

Need a hint?

Use square brackets [] to create a list and separate topics with commas.

2

Create your website topics list

Create a list called your_topics with these exact topics: 'SEO basics', 'Content marketing', 'Social media'.

SEO Fundamentals

competitor_topics = ['SEO basics', 'Keyword research', 'Link building', 'Content marketing', 'Technical SEO']
# Create the list your_topics with the given topics
# Your code here

Need a hint?

Remember to use the exact topic names and list syntax.

3

Find missing topics

Create a list called missing_topics that contains topics from competitor_topics that are not in your_topics. Use a list comprehension with for topic in competitor_topics and an if condition.

SEO Fundamentals

competitor_topics = ['SEO basics', 'Keyword research', 'Link building', 'Content marketing', 'Technical SEO']
your_topics = ['SEO basics', 'Content marketing', 'Social media']
# Create missing_topics list with topics in competitor_topics but not in your_topics
# Your code here

Need a hint?

Use a list comprehension to filter topics.

4

Complete the content gap analysis

Add a variable called total_missing that stores the number of missing topics by using the len() function on missing_topics.

SEO Fundamentals

competitor_topics = ['SEO basics', 'Keyword research', 'Link building', 'Content marketing', 'Technical SEO']
your_topics = ['SEO basics', 'Content marketing', 'Social media']
missing_topics = [topic for topic in competitor_topics if topic not in your_topics]
# Create total_missing variable with the count of missing_topics
# Your code here

Need a hint?

Use the len() function to count items in a list.