Search volume and keyword difficulty in SEO Fundamentals - Step-by-Step Execution

Concept Flow - Search volume and keyword difficulty

Start: Choose keyword

↓

Check search volume

↓

Is volume high?

No→Consider other keywords

Yes↓

Check keyword difficulty

↓

Is difficulty low?

No→Decide if worth targeting

Yes↓

Target keyword for SEO

This flow shows how to pick a keyword by checking its search volume and difficulty, then deciding if it's good to target.

Execution Sample

SEO Fundamentals

Keyword = 'shoes'
SearchVolume = 5000
KeywordDifficulty = 30
if SearchVolume > 1000 and KeywordDifficulty < 40:
    Target = True
else:
    Target = False

This example checks if a keyword has enough search volume and low difficulty to decide if it should be targeted.

Analysis Table

Step	Keyword	Search Volume	Keyword Difficulty	Condition	Decision
1	'shoes'	5000	30	5000 > 1000 and 30 < 40	True (Target)
2	'boots'	800	20	800 > 1000 and 20 < 40	False (Do not target)
3	'sneakers'	3000	50	3000 > 1000 and 50 < 40	False (Do not target)
4	'sandals'	1500	35	1500 > 1000 and 35 < 40	True (Target)
5	End of keywords	-	-	-	Stop checking

💡 Stopped after checking all keywords or when no suitable keyword found.

State Tracker

Variable	Start	After 1	After 2	After 3	After 4	Final
Keyword	-	'shoes'	'boots'	'sneakers'	'sandals'	-
SearchVolume	-	5000	800	3000	1500	-
KeywordDifficulty	-	30	20	50	35	-
Target	-	True	False	False	True	-

Key Insights - 2 Insights

Why does a keyword with high search volume but high difficulty get rejected?

Because the condition requires both high volume and low difficulty to target. See execution_table row 3 where 'sneakers' has enough volume but difficulty is too high.

Why is a keyword with low search volume not targeted even if difficulty is low?

Because the search volume must be above the threshold to ensure enough people search for it. See execution_table row 2 with 'boots' having low volume.

Visual Quiz - 3 Questions

Look at the execution_table, what is the Target decision for the keyword 'sandals'?

A False (Do not target)

B True (Target)

C Not checked

D Unknown

💡 Hint

Check execution_table row 4 under Decision column.

At which step does the condition fail because search volume is too low?

A Step 2

B Step 1

C Step 3

D Step 4

💡 Hint

Look at execution_table row 2 where Search Volume is 800.

If KeywordDifficulty for 'sneakers' was 35 instead of 50, what would be the Target decision?

A Not checked

B False (Do not target)

C True (Target)

D Depends on search volume

💡 Hint

Check condition in execution_sample and compare with execution_table row 3.

Concept Snapshot

Search volume measures how many people search a keyword.
Keyword difficulty shows how hard it is to rank for it.
Good keywords have high volume and low difficulty.
Check both before targeting keywords in SEO.
Use thresholds to decide if a keyword is worth it.

Full Transcript

This lesson shows how to decide if a keyword is good for SEO by checking two things: search volume and keyword difficulty. First, you pick a keyword. Then you check how many people search for it (search volume). If the number is high enough, you check how hard it is to rank for that keyword (keyword difficulty). If difficulty is low, you decide to target that keyword. If either volume is too low or difficulty is too high, you skip it. The example code and table show this decision step by step for different keywords.