Competitor keyword analysis in SEO Fundamentals - Mini Project: Build & Apply

Competitor Keyword Analysis

📖 Scenario: You are managing a website and want to improve its search engine ranking. To do this, you need to analyze the keywords your competitors are using on their websites.This project will guide you through the basic steps of competitor keyword analysis using simple data and methods.

🎯 Goal: Build a simple keyword comparison list that shows which keywords your competitors use and which ones you might want to target.

📋 What You'll Learn

Create a dictionary of competitor websites with their top keywords

Add a list of your own website's keywords

Compare competitor keywords with your keywords to find missing opportunities

Summarize the keywords that competitors use but you do not

💡 Why This Matters

🌍 Real World

Competitor keyword analysis helps website owners find new keywords to target for SEO, improving their search rankings and attracting more visitors.

💼 Career

SEO specialists, digital marketers, and content creators use competitor keyword analysis to plan content strategies and optimize websites.

1

Create competitor keywords data

Create a dictionary called competitors with these exact entries: 'siteA.com': ['seo', 'marketing', 'content'], 'siteB.com': ['analytics', 'seo', 'ads'], 'siteC.com': ['content', 'branding', 'seo'].

SEO Fundamentals

# Create the competitors dictionary with given websites and keywords
# Your code here

Need a hint?

Use a dictionary with website names as keys and lists of keywords as values.

2

Add your website keywords

Create a list called my_keywords with these exact keywords: 'seo', 'content', 'social'.

SEO Fundamentals

competitors = {
    'siteA.com': ['seo', 'marketing', 'content'],
    'siteB.com': ['analytics', 'seo', 'ads'],
    'siteC.com': ['content', 'branding', 'seo']
}
# Create the my_keywords list with given keywords
# Your code here

Need a hint?

Use a list to store your website's keywords.

3

Find competitor keywords not in your list

Create a set called competitor_keywords that contains all unique keywords from all competitors. Then create a set called missing_keywords that contains keywords in competitor_keywords but not in my_keywords.

SEO Fundamentals

competitors = {
    'siteA.com': ['seo', 'marketing', 'content'],
    'siteB.com': ['analytics', 'seo', 'ads'],
    'siteC.com': ['content', 'branding', 'seo']
}
my_keywords = ['seo', 'content', 'social']
# Create competitor_keywords set with all unique competitor keywords
# Create missing_keywords set with keywords competitors have but you don't
# Your code here

Need a hint?

Use a loop to add all competitor keywords to a set, then subtract your keywords set.

4

Summarize missing keywords

Create a list called missing_list from missing_keywords sorted alphabetically.

SEO Fundamentals

competitors = {
    'siteA.com': ['seo', 'marketing', 'content'],
    'siteB.com': ['analytics', 'seo', 'ads'],
    'siteC.com': ['content', 'branding', 'seo']
}
my_keywords = ['seo', 'content', 'social']
competitor_keywords = set()
for keywords in competitors.values():
    competitor_keywords.update(keywords)
missing_keywords = competitor_keywords - set(my_keywords)
# Create missing_list sorted alphabetically from missing_keywords
# Your code here

Need a hint?

Use the sorted() function to create an alphabetically ordered list.