Deployment preparation matters because it ensures your Rails app works smoothly when users access it. First, you install gems with 'bundle install' so your app has all needed code libraries. Then, you update the database schema with 'rails db:migrate' so the database matches your app's code. Next, you compile assets with 'rails assets:precompile' to make CSS and JavaScript load fast. After these steps, you deploy the app files to the server and start the app in production mode. Finally, monitoring logs helps catch errors early so you can fix them before users notice. Skipping any step can cause errors or slow performance. This careful preparation makes your app reliable and ready for real users.