In RabbitMQ, messages are sent to an exchange, not directly to queues. The exchange looks at its bindings, which connect it to queues with specific routing keys or patterns. When a message arrives, the exchange compares the message's routing key to each binding key. If a match is found, the exchange routes the message to the corresponding queue(s). If no match is found, the message is discarded or sent to a dead-letter queue. This routing mechanism allows flexible message distribution. For example, a message with routing key 'order.created' matches the binding 'order.*' and is routed to 'order_queue'. If a message has a routing key that does not match any binding, like 'user.signup' in the example, it is discarded. Adding new bindings can change routing behavior dynamically. This process ensures messages reach the right queues based on routing keys and bindings.