Window functions in pandas let us calculate values like sums or averages over a set of rows related by groups or order, while keeping all rows visible. This is different from simple aggregation that reduces rows. For example, using groupby and rolling, we can compute a rolling sum of values within each group. The rolling window moves over the rows, including the current and previous rows up to the window size. The first row in each group has a smaller window because there are no previous rows. After rolling, we reset the index to align the results back to the original DataFrame. This technique helps analyze data with context, such as running totals or moving averages, which are important for understanding trends and patterns.