Introduction
Sometimes you want your web server to respond only when the URL matches exactly what you specify. The exact match (=) in nginx helps you do that by matching the URL path exactly, no more and no less.
When you want to serve a special page only at the root URL like '/' and not for any other path.
When you want to redirect or rewrite only a specific URL without affecting others.
When you want to block access to a single exact URL for security reasons.
When you want to apply different settings for a single exact URL in your site.
When you want to optimize performance by quickly matching a specific URL before other patterns.